Subscription Services

What it is:
As technology and innovation help to improve and involve all area's of our day to day lives, we as consumers are always looking for new and innovative ways to make our own lives easier. Most consumers don't want to waste their time, money or sacrifice quality when they are looking for the best new products. Subscription services have become a growing market that gives customers exactly what they want, at a reasonable price without having to leave their house or worry about forgetting to place an order. A popular example of of well known subscription company thats popular among beauty bloggers is Birch Box.


The subscription structure is an innovative way of modifying the idea of e-commerce. Because sure we can all go online and order something off Amazon, but with the hectic demands of day to day life sometimes we forget to make those orders. These new subscription services take that stress away by offering different products, prepaying them to a credit card or payment service that they keep on file and deliver the bundles right to your door each month hassle free.

Companies to watch:
The first new company that has been making a name for itself in the subscription service industry is a contact lens company named Hubble. This company aims to sell affordable daily use contacts at an affordable price. They look to add convince of never having to forget your contact prescription and aim to provide quality contacts without breaking the bank. A monthly subscription costs $30, and a yearly subscription costs $264. All wrapped up in colorful and eye-catching packaging, that you'll now be able to enjoy the sight of with your new contacts.


Another innovative subscription company who has stormed the market is a company called Daily Harvest, where they aim to sell healthy prepackaged shake mixes that contain fresh fruits, leafy greens in easy to go containers. They are targeting the growing market of consumers who are becoming more health conscious and want to combine their desire to lead a healthier lifestyle in the fast pace of their daily lives. Created by a busy working mom, these drink mixes come in fourteen different flavoring options all including different health features like antioxidant-rich formulas, to plant based recipes and even recipes with caffeine in them to become a healthy replacement option to the typical morning coffee. After finding much success in their drink line, Daily Harvest is looking to expand their product line to include another product- instant soups. They look to use only organic produce in this new product.

The point of starting companies like the ones talked about above it to give people easier, more affordable ways of getting the products they desire without making time consuming trips to brick and mortar stores or forgetting to place your order online. These subscription based companies, although they may only be targeting a niche market by offering few specific products, seem as though they will be successful in competing with traditional online buying outlets and brick and mortar stores. This marketing strategy is smart to appeal to the busy, harding working, fast pace american life.